News | Liquid Studios Ent.

McKenzie Van Dorne-Rice and the ImmersiCore Framework: Redefining Storytelling for the Future

For decades, Hollywood has followed a familiar blueprint: films, television, and traditional distribution models that create passive viewing experiences. But McKenzie Van Dorne-Rice is shattering that mold, introducing a revolutionary approach to storytelling that blends cutting-edge technology, AI, and multi-platform engagement into fully immersive transmedia universes.

As Founder of Liquid Studios Entertainment West and VP & Head of Film & Television Acquisition at Fandomodo Films, Van Dorne-Rice has long been at the forefront of entertainment innovation. Partnering with industry giants like Creative Artists Agency (CAA), James Cameron, Sir Richard Taylor, and Jon Watts, she has worked on award-winning projects that balance Hollywood tradition with cutting-edge technology. Now, with the introduction of the ImmersiCore Framework, she is leading a movement that redefines how audiences experience storytelling; not just as spectators but as active participants in evolving narrative worlds.

The ImmersiCore Framework: The First-of-Its-Kind in Entertainment

For the first time in history, stories are being designed from the ground up to unfold across multiple platforms; films, video games, XR (Extended Reality), location-based entertainment, streaming series, and more. Each piece of content stands on its own, providing a full experience, yet when engaged together, they create a layered, interconnected journey, rewarding fans with deeper immersion, hidden clues, and exclusive content.

This has NEVER been done before, and it’s only possible now, thanks to AI and emerging technology.

“AI doesn’t replace creativity; it amplifies it,” Van Dorne-Rice explains. "For the first time, technology allows us to build interconnected universes that adapt, evolve, and respond to fan engagement. This isn't just storytelling. It's world-building on an entirely new level.”

The ImmersiCore Framework ensures that audiences can engage however they choose. Whether casually watching a film or diving deep into the world through video games, XR experiences, and live events. This scalable engagement model makes storytelling more personal and interactive than ever before.

Two Groundbreaking Projects in Development: The Bureau of Uncommonness and Ebonfall

Van Dorne-Rice is currently developing two flagship projects under the ImmersiCore Framework, each designed to immerse audiences in a way never seen before:

1. The Bureau of Uncommonness – Investigating the Unknown, Powered by AI

The Bureau of Uncommonness is a real-life investigative brand and upcoming entertainment franchise, led by Zachary Alexander Rice, a rising star in supernatural research and multi-platform storytelling. Blending Hollywood-caliber storytelling with real-world investigations, the series follows a scientific and technological approach to the paranormal, cryptids, UFOs, and consciousness. Fans don’t just watch The Bureau; They become part of it.

A feature film launches the mystery.
A location-based immersive experience allows participants to investigate live paranormal cases.
A video game and XR experience put fans inside real investigations.
A streaming series and online community allow fans to track, solve, and even contribute to real-life cases.

This multi-platform ecosystem keeps fans engaged long after the film, making them active participants in The Bureau’s evolving world.

2. Ebonfall – A Dark Fantasy Saga Built for Immersion

Developed by Van Dorne-Rice and her son, Zachary Alexander Rice, Ebonfall is a dark fantasy epic built for multi-platform expansion from day one.

At its core, Ebonfall follows Sam and Harper, two young heroes drawn into a fractured world where reality and magic collide. But unlike traditional films, fans can follow the story across multiple experiences:

The Feature Film sets up the central mystery.
The Video Game lets fans explore Ebonfall's open world, battling creatures and uncovering hidden lore.
The XR Experience brings Ebonfall into reality, letting fans interact with AI-driven characters and solve in-world mysteries.
The Streaming Series expands the lore with deeper character stories.
Online Communities & Live Events connect fans in real-time, shaping Ebonfall’s ongoing evolution.

This multi-tiered journey is predesigned and preplanned, allowing fans to choose their level of involvement—from casual viewers to deep explorers unlocking hidden layers of the story.

Merging Traditional Hollywood with the Future of AI & XR

Despite her bold, futuristic vision, Van Dorne-Rice isn’t abandoning Hollywood’s proven methods; she’s enhancing them. By working alongside legendary filmmakers and studios, she ensures that quality storytelling remains at the core while embracing AI, XR, and interactive world-building to evolve entertainment.

Her work with Liquid Studios Entertainment West and Fandomodo Films is proof that Hollywood doesn’t have to fear technology; it can harness it. AI-driven storytelling, predictive audience analytics, and immersive platforms aren’t replacing creativity; they’re elevating it.

“At its core, storytelling is about humanity. No algorithm can replicate the lived experience, emotions, or imagination that define what it means to be human," Van Dorne-Rice says. "AI can only reflect and augment those qualities. It can never replace them.”

The Future is Here—And It’s Just Getting Started

With ImmersiCore, The Bureau of Uncommonness, and Ebonfall, McKenzie Van Dorne-Rice is redefining the entertainment industry itself. For audiences, this means the ability to step inside stories, explore worlds at their own pace, and actively participate in shaping narratives like never before. For Hollywood, this signals a shift; one where technology isn’t a threat, but a tool for deeper engagement, broader reach, and next-level storytelling.

and for Van Dorne-Rice, this is just the beginning.

“We’re not just telling stories anymore. We’re creating worlds. And for the first time in history, fans can truly live inside them.”

Female Producer and Hollywood Talent Man

Liquid Studios Entertainment: Where Innovation Meets Humanity

In an era where technology and storytelling are converging like never before, Liquid Studios Entertainment is charting a bold new course for the entertainment industry. At the helm of this groundbreaking venture is McKenzie Van Dorne-Rice, an award-winning producer, futurist, and visionary storyteller. With decades of experience in the entertainment industry and a steadfast belief in the power of human connection, McKenzie is leading Liquid Studios into the future by blending cutting-edge technology with the timeless art of storytelling.

McKenzie’s approach to leadership is rooted in her belief that entertainment is more than just content—it’s a tool for connection, empathy, and inspiration. Her vision for Liquid Studios Entertainment is clear: to use technology not as a replacement for creativity but as an amplifier of human imagination. "Technology should serve as a bridge, not a barrier," McKenzie often says. "It’s about enhancing the emotional core of storytelling, ensuring that the human element remains at the heart of every project we create."

Under McKenzie’s leadership, Liquid Studios is pioneering the use of AI, immersive media, and multi-platform storytelling to create narratives that transcend traditional boundaries. Whether it’s a film that expands into an interactive VR experience, a series that evolves based on audience engagement, or a story universe that connects audiences across social media and gaming platforms, Liquid Studios is redefining how stories are told and experienced.
Central to McKenzie’s vision is the idea of ethical innovation. At a time when technology is advancing rapidly, she is committed to ensuring that AI and other tools are used responsibly and inclusively. "We have an opportunity and a responsibility to ensure that the stories we tell reflect the diversity and complexity of the world we live in," she explains. "Technology should amplify underrepresented voices, not overshadow them."

What sets Liquid Studios apart is its ability to merge the wisdom of experience with the boldness of innovation. As a member of Generation X, McKenzie brings a perspective shaped by witnessing the analog-to-digital transformation of the entertainment industry. Her leadership is complemented by the insights of her son and business partner, Zachary Alexander Rice, a Gen Z creator and futurist. Together, they represent a unique partnership and a bridge between generations that combines the best of both worlds: McKenzie’s deep-rooted storytelling expertise and Zach’s intuitive understanding of technology as a native to the digital age.

"Our work at Liquid Studios is about creating a future of abundance in entertainment," McKenzie says. "We envision a world where technology empowers creators, makes storytelling more accessible, and connects audiences in ways we’ve only begun to imagine." With a slate of innovative projects in development and a commitment to pushing the boundaries of what’s possible, Liquid Studios is poised to become a leader in crafting the stories of tomorrow.
From films and television to immersive media and interactive experiences, Liquid Studios Entertainment is more than a production company—it’s a movement. Under McKenzie’s guidance, the studio is redefining the role of technology in entertainment, proving that the future of storytelling is not just about what we create but how we connect, inspire, and imagine together.

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